Etsy SEO tools can be invaluable for sellers looking to improve their visibility and sales on the platform. Marmalead and eRank are two of the most popular options, but Is Marmalead Or eRank Better?
In this post, we’ll compare the features, benefits, and user experiences of both tools to help you make an informed decision.
Marmalead VS eRank: Overview
In the world of online selling, search engine optimization (SEO) is one of the most critical components of achieving success. It’s what helps customers find your products when they search for related keywords on platforms like Etsy.
However, SEO can be a daunting and time-consuming task. That’s where tools like Marmalead and eRank come in.
Marmalead and eRank are two popular SEO tools for online sellers. They both offer a range of features to help sellers optimize their listings and improve their visibility on search engines.
Both Marmalead and eRank work by analyzing the keywords and phrases that are relevant to a seller’s products. They offer insights into how customers search for products, which keywords are the most effective, and how to optimize listings to improve visibility.
By using these tools, sellers can make informed decisions about their listings and improve their chances of being found by potential customers.
Marmalead VS eRank: Comparison Of Key Features
Features are the most critical consideration when choosing an SEO tool for selling on Etsy.
Marmalead and eRank are two popular SEO tools for online sellers, and they offer similar features but with some differences. Here is a comparison of their key features:
Keyword Research And Analysis
Both Marmalead and eRank offer keyword research and analysis features. They both provide sellers with insights into the most relevant and effective keywords for their products.
Marmalead offers an extensive range of keywords and a color-coded system that helps sellers identify high, medium, and low-competition keywords.
eRank, on the other hand, provides a keyword explorer tool that offers insights into the competition for specific keywords.
Competition Analysis and Insights
eRank offers a more extensive range of competition analysis tools compared to Marmalead. Its seller scout feature allows sellers to analyze their competition and compare their performance.
eRank also offers a product tracker tool that lets sellers monitor their competitors’ sales and pricing strategies.
Marmalead, on the other hand, provides some essential competition analysis tools, like the ability to compare listings to top-performing listings.
Listing Optimization and Recommendations
Both Marmalead and eRank offer tools to help sellers optimize their listings for SEO.
Marmalead provides an analysis tool recommending optimizing titles, tags, and descriptions.
eRank also offers a listing audit tool that analyzes the overall listing and offers optimization tips.
Customer Support and Resources
Both Marmalead and eRank offer customer support, with Marmalead offering priority support for premium users.
eRank offers a knowledge base with various resources, including video tutorials and webinars, to help sellers make the most of the tool.
In conclusion, both Marmalead and eRank offer valuable SEO features for online sellers. While eRank offers a more extensive range of competition analysis tools, Marmalead provides a color-coded system that simplifies keyword research.
When it comes to listing optimization, both tools offer helpful recommendations. While eRank offers more resources and support, Marmalead provides a simpler user interface with fewer features.
Marmalead’s Specific Features
This app offers several features to help with keyword research and optimization.
With the Seasonality tool, you can analyze the performance of keywords over 12 months and predict their performance over the next three months.
Real Engagement shows how many unique visits a keyword is expected to generate from real shoppers in the next 30 days.
Another feature is Long Tail, which utilizes machine learning to study keywords and improve the chances of selling your listings.
Real Search Volume displays the expected number of searches a keyword will have from real shoppers in the next 30 days.
Users can also compare search phrase metrics side-by-side to identify the best keywords to focus on and determine whether their listings are considered Bargain, Average, or Premium Priced for a given keyword.
Marmalead is a highly user-friendly tool with an excellent user experience featuring color-coded data metrics. Its audit reports are easy to understand yet in-depth. However, it is twice the cost of eRank and has fewer features.
This tool is best suited for those new to SEO seeking an entry-level tool to audit their shop and learn the basics of technical analysis.
If you’d like to know more about Marmalead, read our Does Marmalead Really Work? Best Etsy Tools In 2023.
eRank’s Specific Features
When it comes to technical SEO analysis and features offered, eRank outperforms Marmalead.
This tool is priced affordably and offers great value.
It includes powerful audit tools, displays keyword data for search engines beyond Etsy, provides thorough competitor analysis, and includes additional features such as calendars, calculators, and hashtag generators.
eRank offers a broader range of features, including identifying one-word tags within your listings and tracking changes to listings after making SEO edits.
The app gives in-depth competitor audits, top 100 global and regional Etsy seller rankings, competitive rankings by shop category, rank checkers, and a color thesaurus.
It also has a calculator for shipping and profit margins, an ROI calculator for ad spend, a calendar showing popular holidays, an Instagram hashtag generator, and a geographic sales map.
Users can get sales reports, a spell check for listings, traffic stats using Google Analytics data, a Google Chrome or Firefox shortcut button, marketplace reports, delivery status reports, and a keyword tracker to monitor listings for specific keywords.
However, the tool might be overwhelming for those new to SEO.
Overall, eRank is best suited for those with a solid understanding of SEO who are seeking a technical tool to optimize listings and review competitor data.
For a more in-depth look at eRank, read our eRank Etsy SEO: Seller Tools For Success In 2023.
eRank VS Marmalead: Pricing
eRank pricing includes a free option to use as long as you want (we view it as Marmalead free alternative), plus Basic, Pro, and Expert tiers priced at $5.99, $9.99, and $29.99 per month, respectively.
Marmalead users can only get a 14-day free trial and $19 monthly afterward. If you choose to pay for the whole year, the price is $190.
User Experiences and Reviews
User experiences and reviews can offer valuable insights into the effectiveness of SEO tools like Marmalead and eRank. Here is a summary of user experiences and reviews for both tools:
Success Stories and Testimonials
Many users of both Marmalead and eRank report success stories and improved SEO performance.
For example, Marmalead users have reported increased views and sales after implementing recommended changes to their listings.
eRank users have also reported success with increased sales and improved visibility on Etsy.
Common Complaints and Issues
One common issue with eRank, because of the many features, is the user interface, which some newer users needed clarification and help to navigate.
Marmalead’s users complain about the pricing; some users find it too expensive for their needs.
Also, those shopkeepers who tried both apps report conflicting recommendations from the two.
Based on Marmalead VS eRank Reddit subforum posts, most users, who tried both, stick with eRank, and we agree. But since both companies offer free trials, it’s up to you to decide.
Overall User Satisfaction and Ratings
So, is Marmalead any good? How about eRank?
Both Marmalead and eRank have overall positive user satisfaction ratings.
Based on our experience and Marmalead reviews, we’ll give Marmalead a 3.5/5 rating.
And eRank gets a 4.5/5 rating.
User experiences and reviews offer valuable insights into the effectiveness and usability of SEO tools like Marmalead and eRank. While there are some common complaints and issues with both apps, the overall user satisfaction ratings are positive.
Is Marmalead Or eRank Better? Our Verdict
Choosing between Marmalead and eRank can be challenging, as both tools offer valuable SEO features for online sellers. Here are some factors to consider when choosing between the two:
Cost: Marmalead offers a 14-day free trial and $19 monthly after that. While eRank offers a free plan and paid plans starting at $5.99/month. Consider which plan fits your budget.
Features: Consider which features are essential to your business, such as keyword research, competition analysis, or listing optimization.
User Interface: Consider which tool has a more intuitive and user-friendly interface.
Based on specific needs and goals, here are some recommendations:
If you are a new Etsy seller with no prior SEO experience, Marmalead may be a suitable option.
If you are more experienced or a quick learner who wants a more budget-friendly option, eRank’s free plan and lower-priced options may be more suitable.
Both Marmalead and eRank offer valuable SEO tools for Etsy sellers. The app that is better for you will depend on your specific needs and goals.
We always try to keep our reviews current because both companies regularly add new features. Thus, keep in mind that ‘Marmalead VS eRank 2022’ online comparisons might be outdated.
Conclusion
In conclusion, both Marmalead and eRank are useful tools for Etsy sellers looking to improve their SEO and sales.
While each tool has its strengths and weaknesses, the choice ultimately comes down to individual needs and preferences.
By considering factors such as pricing, features, and user experiences, sellers can make an informed decision and choose the tool that best fits their needs.
If you’d like to know more about the best Etsy SEO tools, read our Top 5 Etsy SEOs: eRank, Marmalead, EverBee, Alura, EtsyHunt, where we compare eRank VS EverBee and more.
