Overview: What Is Etsy?
Etsy is a popular online marketplace known for its collection of handmade, vintage, and unique goods and its support of small businesses and creative entrepreneurs.
It is a popular platform for creative entrepreneurs and small business owners who want to sell their one-of-a-kind items to a global audience.
On Etsy, you can create your online shop, list your products for sale, and connect with and sell to a community of buyers interested in handmade and unique items.
Etsy also provides tools and resources to help you manage and grow your business, such as payment processing, shipping labels, and marketing support. If you’re looking to sell handmade, vintage, or unique items online, Etsy can be a great platform to consider.
As of 2022, based on their financial report, this online marketplace has 5.3 million active sellers.
Below we discuss helpful SEO tools like eRank, Marmalead, EverBee, Alura, and EtsyHunt that Etsy sellers use to get ahead of the competition and succeed on the platform by discovering popular items to sell and learning how to sell on Etsy effectively.
How To Increase Etsy Sales
That is the most asked question online shop owners ask themselves.
There are several ways to increase sales on Etsy using marketing strategies and tools. Here are a few ideas to get you started:
- Utilize SEO (Search Engine Optimization) to ensure that your products are easily discoverable on Etsy and through Google search. You can achieve this by using relevant keywords in your product titles and descriptions and in your shop’s about section and tags.
- Use social media to promote your Etsy shop. Share your product listing information on platforms like Facebook, Instagram, and Pinterest, as well as by participating in relevant groups and communities. You can also run social media ads targeted at your ideal audience. (Design image and video ads using Canva or Visme.)
- Utilize email marketing to stay in touch with your customers and subscribers by using email marketing tools that allow you to send newsletters and promotional emails to your list.
- Consider offering discounts or promotions to encourage sales. That could include running sales on select items or offering a discount code to your email subscribers.
- Participate in Etsy’s promoted listings program, which allows you to pay for sponsored placement of your products in search results and on relevant pages throughout the site. That can help increase the visibility of your products and drive more traffic to your shop.
Overall, having a well-defined marketing strategy in place and consistently promoting your Etsy shop to drive sales and grow your business is essential.
Etsy SEO Tools
Etsy SEO tools are software or services that help sellers optimize their listings and shops on Etsy for search engines, aiming to improve their visibility and drive more traffic and sales to their products.
What Do SEO Tools Do?
Etsy SEO tools generally provide sellers with data and insights on optimizing their listings and shops for search engines. It can include keyword research, search analytics, and recommendations for improving visibility in search results.
These tools can help sellers research and select the best keywords to use in their titles, tags, and descriptions and track their performance in search results.
These tools can help sellers improve the discoverability of their products on Etsy and through Google search, ultimately leading to more sales and success on the platform.
Some popular Etsy SEO tools include eRank, Marmalead, EverBee, Alura, and EtsyHunt.
How Do They Work?
Here’s a general idea of how these Etsy SEO tools work:
- A seller signs up for an Etsy SEO tool and connects their Etsy account.
- The tool analyzes the seller’s listings and shop, looking at factors such as the titles, tags, and descriptions of their products and their shop’s about section and policies.
- The tool provides the seller with data on how their listings are currently performing in search results and gives recommendations for improving their visibility. That might include suggestions for using specific keywords in their titles and tags or optimizing their product descriptions with relevant phrases.
- The seller can then use this information to make changes to their listings and store and track their performance over time to see how their optimization efforts are paying off.
- Overall, Etsy SEO tools can be a valuable resource for sellers looking to improve the discoverability of their products on Etsy and drive more traffic and sales to their shop.
In general, these are very similar tools with similar functions and goals. They work like databases combined with analytical algorithms. They have dashboards for web applications (some also offer Chrome extensions).
They all offer FREE Trial periods or FREE Plans, so users can test each one free of charge and decide which one they want to use.
Below we analyze, review and compare the top 5 Etsy SEO tools.
eRank
eRank is a tool that provides information and metrics to help you improve your Etsy shop.
It can help you identify useful long tail keywords, track your performance compared to other sellers, monitor the effectiveness of changes to your listings, and understand how to optimize your shop for Etsy’s search engine.
The keyword tool section of eRank also includes data on search volume, which can help you decide which products to add to your shop.
Depending on your chosen plan, you’ll have a certain number of searches and evaluations. But you can start for free, as with all the Etsy SEO tools we review below.
While eRank is a comprehensive tool, not all users will find all functions helpful (like Dates or Inventory).
eRank Pricing
This app has three paid plans for $5.99 per month, $9.99 per month, and $29.99 per month.
Marmalead
Marmalead is an Etsy SEO tool that helps optimize product listings and improve search rankings on the platform. It provides features such as keyword research, competitor analysis, and search volume data to help sellers improve the visibility and discoverability of their products.
Marmalead is a third-party tool that is not affiliated with Etsy.
To use Marmalead, you need to sign up for an account on the Marmalead website and connect your Etsy shop.
Use the keyword research feature to find relevant, high-volume keywords to include in your titles, tags, and descriptions.
Use the competitors’ analysis feature to see how your listings compare to your competitors regarding keywords, pricing, and other factors.
Use the search volume data to see how many people search for specific keywords on Etsy.
Use the insights and data provided by Marmalead to optimize your listings and improve their visibility and discoverability on Etsy.
Marmalead Pricing
Marmalead has a 14-day free trial, after which users must pay $19 a month or $190 for a year.
eRank VS Marmalead
When choosing between the two SEO tool providers, eRank and Marmalead, Etsy shopkeepers should consider a few things.
For starters, eRank provides more tools, and its dashboard has more visuals. Also, it lets users analyze keyword search volumes on platforms like Amazon, Google shopping, Pinterest, and eBay.
While eRank has more advanced features, its user interface may confuse new users.
In contrast, Marmalead has a simpler and more intuitive interface but fewer features.
Both tools can assist with keyword research and providing data from Etsy, but they cannot make strategic decisions for the user and should only be used to guide decision-making.
If you want to know more about creating graphic designs for your marketing, read our Visme review.
EverBee
EverBee is a Chrome extension application that you can use to analyze listings on Etsy.
When you connect it to your shop, you can see detailed information about listings for specific keywords.
Some benefits of using EverBee for Etsy include the following:
- Saving time by identifying which products are likely to sell well
- Conducting in-depth product research
- Getting revenue analytics for each listing
- Finding out which items are best-sellers so you can create successful products of your own
Overall, EverBee is a valuable tool for Etsy shop owners who want to improve their sales and find a new direction for their business.
EverBee Pricing
EverBee has two paid plans Pro Plan, $7.99 per month, and Growth Plan, $29.99 per month.
Alura
Alura is a platform designed for Etsy sellers to run and grow their businesses.
It offers a range of features to manage and scale your Etsy shop, as well as keyword research tools to identify low-competition, high-demand keywords.
Alura is considered one of the best market research tools available for Etsy sellers.
Alura Pricing
Alura has two paid plans Starter, $19.99 per month, and Professional, $29.99 per month.
EtsyHunt
EtsyHunt is a web application that aggregates products from the online marketplace Etsy.
It allows users to browse and discover products from various Etsy sellers in one place and offers features like search and filtering to help users find specific products to sell.
In addition to helping users find popular items to sell on Etsy, EtsyHunt can also optimize individual product listings to improve their search visibility and bring in more customers.
This tool can be handy for Etsy shop owners looking to get ahead of the competition and save time by having all relevant information in one place.
EtsyHunt Pricing
Besides a Free Plan that covers basic limited features, EtsyHunt offers two premium plans: the Basic Plan for $3.99 a month and the Pro Plan for $19.99 a month.
All plans include access to more than 48 million products.
The Free Plan is great for beginners and for testing products and strategies.
The premium plans have unlimited analytical features.
The Basic Plan is suited for single-store sellers and has many more keyword searches and product listing optimization tools.
The Pro Plan is best for multi-store merchants and gives more access to optimization tools in categories such as Amazon Handmade, Inactive Products, and Multi-Store Binding.
Conclusion
Congratulations, Etsy seller! You have taken the first steps toward turning your passion into a successful business.
Running an Etsy shop requires hard work, dedication, and a willingness to learn and adapt. But the rewards of being your own boss and sharing your unique creations with the world are immeasurable.
Keep striving for success, and don’t be afraid to ask for help along the way. With the right tools, mindset, and a little bit of perseverance, you can turn your dream of running a successful Etsy shop into a reality. Keep up the great work!
Related Posts
- EverBee Review: Best Tools For Your Etsy Shop
- How Do I Find Best Sellers On Etsy? Tips For Success
- Is eRank Useful For Etsy? Best Etsy Tools
- Alura Review: Best Etsy Tools
