Overview
As a seller on an eCommerce platform like Etsy, it’s essential to use the right tools to help your store succeed.
Having knowledge of the market and competitive conditions can be beneficial, and tools that improve your listings and bring more traffic to your store can lead to increased sales and revenue.
In our Alura review, we will explore the features and benefits of this app, how it works, and its cost. We will also consider other top Etsy tools and address any important questions that may come up.
What Is Alura?
Alura is a third-party SEO tool that can help you grow your Etsy business by providing various features. It makes your store and products more visible in searches and brings you more customers naturally.
One key feature is the keyword finder tool, which allows you to search for specific keywords and see related keywords, along with analytics for views number, competition, sales, price, and more.
You can also use this tool to research product demand and see how current listings are performing for specific keywords.
Alura also offers a listings tab to see the top-ranking listings and analyze the competition.
On top of that, it provides a review tab where you can see what customers are saying about your products and track your reviews over time.
There is also a pricing optimization feature that can help you adjust your prices to maximize profits. Alura offers a free trial and is worth checking out if you are serious about growing your Etsy business.
Pros And Cons Of Using Alura
Even though most Alura users praise the app, we also look at its shortcomings.
Pros
Cons
How Do I Use Alura On Etsy?
After you sign up for free, you can use the Alura Etsy app to answer questions such as:
- Estimated sales and revenue for a product search.
- Number of views and popularity of products.
- Number of favorites for a product.
- Tags used by the best listings.
- What is the best practice for Etsy titles?
And use its features such as:
- Estimates on Sales and Revenues.
- Views and popularity metrics.
- Favorites count for a product.
- Tags analysis.
- Google Trend Report.
- One-click to download results.
New Etsy sellers should not get discouraged by the appearance of product saturation on the platform. That actually might be a good thing – it means that the platform is working and the products are selling well.
Users can take advantage of Alura’s features to find micro niches and identify trends and best-selling products in a specific market category.
One feature of Alura, the product search tool, allows you to search for a specific product or keyword and see data on what products are selling well, what keywords are successful, and what design elements are popular.
The goal is to find a niche with lower competition but still has enough demand for you to create your own products to sell in that niche.
Alura also has keyword search and review tools to help you find and analyze successful products.
Alura Chrome Extension
Alura offers a powerful Chrome extension designed to streamline Etsy product research. The extension, seamlessly integrated with Etsy, eliminates the need for toggling between platforms, providing an efficient and user-friendly experience for sellers.
Getting Started with Alura Chrome extension:
- Download the Alura Chrome extension from the Chrome Web Store.
- Navigate to Etsy.com and open Alura.
- Connect with your Etsy account; it requires only basic information and has been approved by Etsy.
Using Alura Chrome extension:
- Visit Etsy.com and open the extension.
- The extension populates a table with estimates for listings on the page.
- Identify best-selling items in your niche, analyze relevant tags, and study successful listings’ photos.
Key Features of Alura Chrome Extension:
- Immediate Etsy Product Insight:
- Conduct product research directly on Etsy without leaving the platform.
- Obtain up-to-date information, including views not accessible through manual research.
- Quickly Validate Product Ideas:
- Assess demand and viability swiftly, gaining confidence in new product decisions.
- Improve Current Listings:
- Compare your listings with others using the same keywords.
- Obtain insights to enhance your listings and achieve a higher category ranking.
- Clean and Intuitive Design:
- Access comprehensive Etsy sales data with a user-friendly and visually appealing layout.
- Export Results Easily:
- One-click export for the full results or selectively export specific rows of interest.
Alura‘s Chrome extension simplifies and accelerates Etsy product research, offering valuable insights to optimize listings and make informed business decisions.
Top Features Of Alura
Etsy sellers can always use more insight to guide their quest for profits. Our Alura Review will list the top features of this tool.
1. Alura Keyword Finder
The Keyword Finder tool can help Etsy sellers find profitable keywords to use in the descriptions of their products.
Finding the right keywords that have low competition and high demand is what this is all about. Knowing how many people search for those keywords and how many shops offer similar products is vital for success.
Adjusting the listings’ tags, images, or titles can significantly impact store traffic.
Keyword Finder 2.0: Supercharged Keyword Research
Exciting news! Keyword Finder 2.0 has officially launched, bringing a revolutionary upgrade to Alura’s arsenal of tools.
This revamped version is designed to provide users with a superior keyword research experience, offering a remarkable 10 times more similar keywords than its predecessor. The wealth of data accompanying each individual term has been expanded, empowering users with deeper insights into the intricacies of keyword relevance.
One of the standout features of Keyword Finder 2.0 is its impressive speed optimization. The loading time has been turbocharged, plummeting from an average of 20 seconds down to an astonishing 1 second.
This remarkable enhancement ensures that users can swiftly access the wealth of information they need, streamlining their workflow and making the keyword research process not just powerful but lightning-fast.
2. Alura Product Seeker
This product research tool is great if you are looking for ideas for your next product.
Users can get vital information about trends and estimated sales in minutes. You can sort the results by niche, category, and other parameters and see the results in an easy-to-read format.
Alura’s Product Seeker is a highly accurate, comprehensive, customizable product research tool for Etsy sellers.
It allows you to access 60 million products on Etsy and offers a range of filtering options to help you identify profitable products. It’s been proven to provide users with a significant advantage in discovering successful products.
The app will find high-demand, low-competition products in the chosen category. That will save you time and money, and as a result, your product will reach customers much faster.
The Alura Chome Extension lets you validate your product ideas conveniently with just a few clicks.
3. Alura Etsy Shop Analyzer
Beginner entrepreneurs always want to know how successful businesses do it. Now they can.
The Alura app will search the Etsy store database to find the most successful stores. The app users can then analyze the tactics and strategies of these businesses.
You can then improve your own shop by emulating the details of the most successful Etsy store listings.
4. Followup Reminder
This reminder tool helps sellers follow up with their customers, get more positive reviews by sending them personalized messages, and converting them to return customers.
Combined with the new Email Sender tool and personalizing each email based on customer data, this tool can boost the order volume of your shop.
5. Ava: Your Personal AI Assistant
Ava is an AI-powered personal assistant that has been created with the goal of making your life easier and more productive.
Whether you’re looking to write an attention-grabbing product description, a thoughtful response to a customer support case, or the ultimate response to a customer review, Ava has got you covered.
By using Ava, you’ll be able to create more compelling product descriptions and customer interactions, which will help you increase your sales.
With Ava on your side, you won’t have to spend countless hours trying to come up with the perfect words – Ava will do the heavy lifting for you.
This means you’ll have more time to focus on other important tasks and grow your business.
6. Alura Listing Helper
Alura Listing Helper is a potent optimization tool for Etsy sellers designed to boost search rankings and increase sales.
Built on Etsy’s seller handbook, this tool meticulously analyzes product listings, scrutinizing elements such as titles, photos, descriptions, tags, and key metrics to provide actionable recommendations for improvement.
Shop Overview and Listings Section:
Upon connecting your shop, the Listing Helper page offers a comprehensive overview, showcasing your Etsy shop details and an Alura score based on the quality of your listings.
The Alura score, ranging from 1 to 100, is derived from Etsy’s best practices. The page includes critical metrics for your shop, such as review rate, conversion rate, repeat customer rate, and average order value.
The Listings section provides a table with your listings and their Alura scores, prioritizing those with the most improvement potential.
Listing Report Page:
Users find three main sections on the Listing Report page—Listing Details, Recommendations, and Suggestions.
The Recommendations section, aligning with Etsy’s guidelines, contributes to the Alura listing score. It covers titles, photos, descriptions, tags, and other aspects, with suggestions categorized based on improvement potential.
The Suggestions section, not factored into the Alura score, considers sale performance, conversion rate, and potential trademark infringement. Users follow provided recommendations and suggestions to optimize listings, aiming for a perfect score of 100.
7. New Feature: Alura Research Saver
Alura has introduced a brand new feature – Research Saver. Now, users can elevate their workflow by saving their favorite keywords and neatly organizing them in one centralized location.
This feature is a valuable tool for users to manage and revisit their chosen keywords efficiently, simplifying the research process and enabling a more focused and strategic approach to Etsy selling.
8. Alura Resources
The company has many valuable user resources, including its Blog, Etsy Fee Calculator, and Seller Interviews.
And don’t forget the exceptional Customer Service that Alura users are raving about. You will never feel alone when you need a helping hand.
To calculate your Etsy fees and store profits, use our Free Etsy Fee Calculator.
Alura Reviews
Since we first wrote our Alura review, we explored the web and asked a few Alura users for their opinions. Here are some of those:
4.5-Star Alura Review: ⭐⭐⭐⭐½
“I stumbled upon Alura.io while searching for the perfect tool for my Etsy store, and I must say it’s been a fantastic discovery. The Keyword Finder 2.0 is a game-changer, providing an extensive list of relevant keywords in a blink. What sets the Alura Etsy app apart for me is its commitment to research and implementation. The Listing Helper is like having a personal coach for optimizing my listings. The suggestions are practical, and I’ve seen a tangible improvement in my sales.”
4.5-Star Alura Review: ⭐⭐⭐⭐½
“As a new seller, my experience with Alura has been exceptional. Having explored several other tools, I can confidently say that Alura stands out. What sets it apart is not just its research capabilities but the invaluable assistance it provides in implementing that research into my Etsy store. Plus, the free trial adds a great touch, allowing new users to explore its benefits risk-free. Highly recommended for anyone starting their Etsy journey!”
4-Star Alura Review: ⭐⭐⭐⭐
“I’ve been using Alura for a few months, and it’s been a big help for my Etsy store. The Keyword Finder speeds up my keyword research, and the Listing Helper is good for improving my listings. I like the simple interface, but I wish it were free. Overall, Alura has made a positive impact on my Etsy business.”
While Alura.io is a helpful tool for an Etsy seller, it is important to note that there are mixed reviews on Reddit. The platform has garnered both positive and critical feedback from users, showcasing a range of perspectives on its effectiveness.
Exploring various reviews and considering your specific needs is advisable before deciding.
Alura Pricing
Alura gives users a Free Plan with limited features so that the merchants can understand the app’s functionality and usefulness.
The Free Plan is great for beginners with low sales volume or in the product research stage.
Alura also has two paid plans: Starter, $19.99 per month, and Professional, $29.99 per month (if paid annually).
If you pay monthly, the cost is $29.99 and $49.99 respectively.
These premium plans offer access to all available tools, more features, searches, and customer support. Professional Plan gives unlimited usage options plus support for multiple stores.
- Free Account Sign-up:
- No credit card required for signing up.
- Free plan includes 10 free searches.
- Upgrading Your Plan:
- Upgrade anytime through the Alura website or the Alura extension.
- Cancellation:
- Cancel your subscription at any time from the “Account” page.
- After cancellation, enjoy premium features until the end of your subscription period.
- Account downgrades to a free account after the subscription period.
- Refund Policy:
- Free trial available before premium subscription.
- 7-day cancellation period for all Alura plans.
- Cancellations charged until the end of the current billing period.
Alura VS EverBee & EtsyHunt
If you wonder about other Etsy SEO tools that can help you make more money on Etsy, here are a couple to consider.
EverBee
Similar to Alura, the Everbee tool is a Chrome extension application that allows you to analyze products on Etsy and find trends and successful products to help grow your business.
You can search for a specific product or keyword and see data on the products that come up in the search. This data includes the product name, shop name, price, number of favorites, total sales, monthly sales, and monthly revenue.
You can also click on a specific product to see more information, like the tags and shop details, and add it to your favorites for later reference.
The goal is to use this data to find ideas for your own products and make modifications or improvements to them to meet the needs and interests of customers.
You can start using EverBee for free, but paid plans offer much more functionality. The Pro Plan costs $7.99 per month, and the Growth Plan is priced at $29.99 per month.
Learn how to use EverBee on Etsy and its benefits in our EverBee Etsy Tool: How To Increase Etsy Sales (10 Ways).
EtsyHunt (now called EHunt)
EtsyHunt (now called EHunt) is designed to help sellers on the Etsy platform with tasks such as rank analysis, keyword research, and listing optimization. EHunt offers a free trial that gives users access to all its features and a database of over $48 million products.
The tool includes options for product research, keywords, and operations. It also offers a calculator to help sellers understand the fees and margins for using the Etsy platform.
EHunt allows users to search for products on Etsy and filter the results using various criteria such as category, sales, price, and more. Users can also view popular products’ ratings and total sales information.
The app has the Basic Plan for $3.99 a month and the Pro Plan for $19.99 a month.
For a comparison of Alura VS eRank and other Etsy tools, read our Top 5 Etsy SEOs: eRank, Marmalead, EverBee, Alura, EtsyHunt.
What Is Etsy?
Etsy is an incredible online platform where you can sell handmade, vintage, and unique items. It’s known for its wide selection of one-of-a-kind products and its commitment to helping small businesses succeed.
They support small businesses and creative entrepreneurs and give opportunities for anyone to showcase their creativity and entrepreneurial spirit.
Alura application is an excellent resource for anyone looking to succeed on Etsy by discovering what to sell and learning how to sell on the platform.
Alura For Etsy: FAQs
Absolutely! Alura is a legitimate and trusted platform for Etsy sellers, offering a suite of powerful tools to enhance your Etsy selling experience.
Yes, Alura is highly regarded for its effectiveness and user-friendly interface. Positive reviews consistently highlight its value to Etsy sellers.
The Alura extension is a tool seamlessly integrated with Google Chrome, providing Etsy sellers with efficient access to Alura’s suite of features directly on the Etsy platform.
Using the Alura extension is easy. Simply download the extension, navigate to Etsy.com, and open Alura. Connect your Etsy account, and you’re ready to benefit from Alura’s powerful tools.
While Alura offers a free plan, some advanced features may require a premium subscription. The extension itself is available for free, ensuring accessibility for Etsy sellers.
Alura is indeed worth it. With features like Keyword Finder 2.0, Listing Helper, and more, it proves invaluable for optimizing listings, conducting product research, and enhancing overall Etsy store performance.
While there are various tools in the market, Alura stands out with its unique features. Competitors might include platforms like EverBee, EtsyHunt, Sale Samurai, Marmalead, and eRank, but Alura’s distinct offerings make it a standout choice for Etsy sellers.
Conclusion: Do We Recommend Alura?
Optimizing your Etsy store can significantly enhance the overall performance of your retail business, as the many reviews indicate.
Alura is a valuable platform that allows users to enhance their shops by optimizing their product listings. The platform and Alura Chrome extension also provide tools to easily and quickly research product demand and competition and track important details.
Overall, Alura is a valuable SEO tool for Etsy business owners looking to achieve success.
- Cost
- Functionality
- Ease of Use
- Customer Support
- Customer Satisfaction
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